New business owners in Georgia and even established businesses that are new to the web have been asking about www.gybo.org, a partnership between Georgia politicians and bureaucrats and Intuit Corporation, the makers of QuickBooks. While it is possible that state bureaucrats and politicians think they are doing something incredible to help small business, Intuit is very clear that they are giving away one free year of website access, in the hopes that you become a long time customer.
After one free year, Intuit charges around $ 250 per year for website services for your business. Website services can be as low as $ 45 per year from GoDaddy, by being the three year basic hosting plan for $ 99.95 and paying $ 10.95 per year for domain registration.
If I have lost you already, then you need to read and understand my article
ERP - Enterprise Resource Planning. An integrated set of software applications to manage materials, inventory levels, supplier demand, capacity, product structure, bills of labor as well as being integrated with a accounting system capable of billing, order backlog, receivables and payables.
CRM - Customer Relationship Planning. A sales force and customer service tool to manage prospects, leads, customer complaints and follow up, conversion and retention. Sometimes integrated with a phone system, customer account and call center functions may fall under the broad umbrella of a CRM solution.
Economically Sound, Fundamentally Strong, ERP the way your business deserves!
Don't wait to implement ERP. Gain hold of the production planning process to optimize bookings against capacity. Collaborate on orders and dispatching. Daily data backups are sent automatically across the country between datacenters to provide the highest level of disaster recovery. Data and functions are secured by passwords, users have access to modules according to rights granted by the administrator, and each user's account requires login with an encrypted password. Warbil has million dollar ERP features, for costs similar to the support costs you would pay for most proprietary based systems.
While the applications industry remains heavily burdened by legacy technologies, the Open Source Community has produced frameworks widely adopted by consumer and business alike. Office applications, server operating systems, and mainframe hardware still drive an overwhelming share of the ERP market. This requires most established businesses to suffer with high licensing costs, staff intensive computer networks, and expensive hardware platforms. Despite these hurdles, most ERP is built on layers of ancient technologies laden with these drawbacks.
The leading edge versus the bleeding edge
The internet is relatively new compared to computing for business. Mainframes penetrated the accounting departments of business in the 1960's and 1970's, minicomputers prevaled in the 1980's, and the desktop PC and the network became the standard in the 1990's. But by 2000, the internet started coming on-line almost everywhere. Still ERP applications seem to require the use of a network server, similar to the use of minicomputers and mainframes in the past.
Now we have arrived in an age where open source technologies allow companies to rent their servers, like they would office space or a delivery truck. The only requirements are sophisticated applications which offer user level password validation, and a disaster recovery strategy (which is nearly always missing in todays business networks).
Unix was and still is an operating system like Windows, but developed by scientists at the phone company in the 1960's and 1970's, by 1980 it was known as Unix. It was a common choice for PDP-11 computers becasuse the science community was suspicious of the fees DEC (Digital Equipment Corporation) imposed for two systems they offer, RT11 and RSX. Unix was traded via a network called usenet that relied on dial-up modems and unix computer protocal UUCP.
Linus Torvalds was a college student in some Scandanavian country with a notion to create an open-source version of Unix, and he named his project Linux. When he started, several commercial versions of Unix were available including SCO Unix. Today's commercial variants of the Unix operating system are Redhat (Fedora) and Novell's SUSE Linux. Linux is the platform for the APACHE web-server which is the backbone for about 50 percent of web-pages that you visit.
Linux and Unix are also at the core of the Apple Macintosh, the iPhone and the Android operating system. Unix and Linix never caught on as the personal operating system, where the XP version of Windows is still dominant in business, and Vista and Windows 7 complete the near domination of the generic or clone computer operating system for personal use. The only exception to the Windows user was the occasional Linux advocate and Mac users, but now the iPad and the new android tablets will change the landscape. A few years ago, a tablet computer running windows with a touch screen and cellular access could run easily $ 2,000 with high monthly fees and a two year contract. Today the iPad runs around $ 500 with no contract for cellular access.
Apple may well pay a small fee somewhere to someone for it's use of Unix in the core of the Mac. But then again, maybe not. Most of the ease of use and well packaged features of the Mac are the creation of the scientists of Apple on top of the Unix kernel. I suspect the Android operating system also has a Unix kernel at the center. These innovations are an example of the open source movement to a certain extent.
Open-source is a term used for free software. But the word free does not really mean free, users are expected to donate time and money to help defer the costs incurred by dedicated developers and advocates of the software philospophies. The prevalent paypal donate buttons are not just idle decorations. An example of the 'free' notion is the program Malware Bytes. It is the most respected malware removal tool in the open source community, yet they never seem to ask or even beg for money. But we who benefit from it will often submit, through PayPal, ten bucks from time to time.
First of all, we need to make sure we have a clear understanding of cloud computing as opposed to what most of us have known as computing. Setting medium and large scale business environments aside for the moment, what we know as computing has been the purchase and installation of an application for our Windows or Mac computer. Whether installed from floppy disk, CD or DVD, the application and its data reside on a hard drive in your home or small business. The most fundamental example would be word processing, where to write a letter, and in a fashion superior to the typewriter, we would purchase a computer, printer and word processing software. We compose a letter, print it, put it into an envelope and affix a stamp. Let me assert that the cloud version of this activity is sending and e-mail.
But the cloud is more than word processing, just as the applications we bought for our PC or Mac consisted of a richer variety than just something to improve on the typewriter. We learned of spreadsheets, contact managers, stock portfolio tracking, and a long list of niche applications. When the internet began to take form, two services, AOL and Compuserve offered users not just bulletin boards to communicate, but applications began to develop where we could track our stocks without installing a specific application on our computer or even storing the data on a hard drive in our small office. Nowadays we use a computer at home, at the office, perhaps an ultraportable computer for flying and even our cell phone to access, update and utilize applications on the cloud.
The cloud may still store a small bit of data on your hard drive, as in cookies for instance. Rather than retyping your login name every time you visit a web-site, sometimes the webpages are programmed to 'default' to the user name you have used before. In fact the cloud is complex and relies on layers of computing deeper than just your computer and the other end of your network connection. First there are rooms full of computer equipment cooled by huge air conditioning systems. On those rooms full of computers are their own breed of operating systems, mostly based on Unix but some based on the Windows Server operating system. Finally, the modern equivalents of AOL and Compuserve, now thousands of companies, provide applications for home computer users, small businesses, medium and even large corporations.
Going back to the e-mail example, their is not a large corporation that is not using e-mail heavily for communication, and the operation of such a system cannot be done without sending information back and forth through the public computer systems that make up the internet. In the last five years almost no business manages their day to day bamking without using their banks 'cloud' application for checking balances, checks, deposits and initiating transfers from clearing accouts to interest bearing accounts for longer term storage of liquid capital. For example, even Apple Computer, with in excess of ten billion dollars in cash, relies on applications in the cloud to manage banking needs, it would be a waste of millions of dollars in un-captured interest returns if they delayed even a few hours the proper accounting of liquid capital assets in the form of cash reserves.
So the cloud, for big businesses and the home computer user, has become a part of day to day life. We all can create Yahoo acounts to manage our stock portfolio, whether real or imagined positions, and the cloud stores and updates the value of such positions.
At Margin Hound today, the author tears apart the blog commenting efforts that have been used be SEO people, especially in house departments, where we find wordpress blogs, add comments, try to mention our site, embed a link, trade links and join directories. Matt Cutts even says that links are not going away. But at the same time, read this from Margin Hound;
it’s pretty clear that there are storm clouds already gathering around how the Google webspam team looks at this type of linkbuilding
In other words, blogs for the sake of blogging and link pages for the sake of link pages will count for something, but not as much as solid purpose. But what makes a website more than just a link farm, besides solid educational content? To answer the question, Hound uses 4chan as an example. If you have never heard of 4chan, then perhaps you have heard of wikipedia, yelp, 4square, facebook or Angie's List™. What makes these sites different from yours is engagement. These sites engage the user longer than your site. These sites are so engaging, people (other than yourself) talk about them, and mention them on the web.
Instead of spending time on 4chan, I will instead point you to pinterest. Pinterest asks the user to post some of their favorite pictures. The site has very usable tools to get pictures off your website, point to the original source of the material, place these graphical elements in volumes and share these elements, complete with the links to the original source, with your chosen community.
Likewise, I can insert a picture from 4chan, above, in my blog, and if your follow the link you will learn more about a circuit board a guy is promoting. The picture is hosted back at 4chan, and near the picture is someones comment that leads to an online store, which in turn allows the consumer to purchase a circuit board that allows consumers looking for a low-cost evaluation platform for ARM® Cortex™-M4F based Texas Instruments microcontrollers. We don't know if TI dropped this linkage into 4chan as a matter of in house SEO marketing, but for the sake of argument, we want consumers to drop these clues on the internet, and TI would want consumers to drop this device and lnk to the store on the internet. And it's worked, because I don't work for TI, and I have linked to 4chan, and 4chan has a reference to Texas Instruments.
So ask yourself, what is so engaging about your web-site that cosumers will help you promote it. Hound is a numbers guy, a statistician, and he breaks web pages that may engage a visitor into three categories;
• Finders: Searchable / Sharable content which brings people onto your site
• Minders: Anything that engages the user and (hopefully) incents them to return.
• Grinders: Big “thump the table” stuff (studies, widgets, etc) to establish authority.
If you want a higher ranked web-site, and google is simply attempting to accentuate more engaging websites, then decide how to make your website more engaging. Facebook engages users with the sense of community. Myspace died while Facebook grew, because Myspace didn't tie us to our friends as Facebook does. Wikipedia is loaded with information. We may spend less than 15 seconds checking the weather or checking out a headline about a kitten that rode on the bumper of a car for a hundred miles, but we may spend two, three or five minutes learning about the history of the old Fulton County Stadium. Yelp helps us find a business, like the yellow pages we spend time deciding which company we would trust doing business with. But these niches are taken, and you will never catch up with them when it comes to their niche.
Using Wikipedia as the model, wen already attempt to create a website that is a catalog of our business. We want our customers to know of our business, its products and services, and how to find us with our website. The trick is to add something that will engage the prospect and keep them coming back. And then there is the expense of programming the website with the pages and functions with which visitors get engaged. Calcualting the budget and analysing the statistics of this process is the mission at Margin Hound, and more information on statistical methods of valuing web site visits and engagement are detailed, for more information visit www.marginhound.com to learn more.
Web design and seo, the art that is of appearing for relevant searches, at Google, Bing and Yahoo, are as important to a business as their logo and business cards. Website development may or may not require you to seek the services of specialists. It would seem that a great many young people are hungry to create a web-site for your business. You may already have a web-site, but it will not add to your bottom line if you make certain mistakes that many businesses make.
Mistake number one - leave it to someone else.
Intuit, the Yellow Pages, and a hundred other firms will promise you a package of services that include a web-site. But by relying on their services, you ultimately are helping them more than yourself. Instead of branding and creating an awareness of your logo, look, style and pizazz, web-sites from the 'big-guys' all look the same. I see occasionally a website from Intuit, that makes it a primary mission to inform visitors that they too can get a web-site from Intuit. Do you own Intuit? Or do you want to promote your business?
Mistake number two - blow the whole budget on the web page.
SEARCH ENGINE MARKETING is the way you develop visitors to your site. Search engine results at google are comprised of established and well promoted web pages for the inquiry. Web site designers can help you create an attractive image and means of telling your prospects about your business. The next step is fairly easy, your web-site must be found when an internet search is issued for your company name and possibly the city and state. You should be number one on all three search engines in a matter of a few weeks. If you are not, you have probably made some design mistakes.
The search engines need some clue as to your business name and address. They invest little time and energy in figuring out what a logo or map means. The search enginges concentrate on the text within the html code to rank web-sites on their results pages. I can rank a blank page with nothing but your business name and address, phone number and a little about what you do, in just 10 days and for three hundred dollars. You will likely pay your nephew more than that to create your fancier web-site. Development with the proper Meta Tag work for the search engines utilize Web design are one example of an area of specialty.
How good is a web-site when nobody comes across it? Ideally, you have to make a business decision and invest some in the design and some in the promotion. To create and also layout an excellent seeking desirable internet site, any web artist has to produce several developing expertise and also certification. Any web artist needs to have imagination inside his/her pondering and also developing and in addition a great imaginative perspective regarding models. Additionally, they need to likewise have several complex expertise that will put this kind of about personal computer plans to perform the application form. Thus simply speaking we could point out any web artist operates about almost all areas of a web site including text message, artwork, models and in addition photos.
The web is free advertising but the design of your logos, pictures, copy-writing and promotion cost money. When Google combines advertisements with the results that might include your web page, it is much like our favorite television show is interrupted by the sponsors. Television could not be free if it were not for commercials. Not in a free country, that is. And we certainly don't disparage donating money to Public Broadcasting.
The search engine business provides you an affordable way to put your business before the prospective buyers. Let us make sure the prospective buyer has the opportunity to call you! The web content writing is quite crucial portion for highest targeted traffic to your internet web page. Together with related articles strategically placed on the internet that mention your business name and even website URL, you can entice the particular visitors to their particular internet site. Internet search engines pick up on these references and give your web-site a higher 'C' factor, or credibility. internet site user-friendly website visitors. The web articles are a critical section of web site. articles will be useful you may definitely manage to entice large numbers of website visitors.
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Whether you are creating your listing or engaging in Google Places Listing Optimization, we need to take advantage of as many features as possible without abusing any areas and thus risking a lengthy period of invisibility on the google search results pages. Remeber that Google is not a consulting firm, does not charge for your local listing, and like the IRS, relies on you to either hire a CPA or figure it out, preferably a little of both. Google Places uses differetn heuristics from organic search results pages and say that inclusion in Google Places is not influenced by your google advertising budget. There are a lot of lies and hype about Google Places, partly because of Google's lack of support but also greatly due to the ignorance and naivety of vbusiness owners when it comes to understanding search engine results.
BusinessName: Use precisely your legal business name, or risk a penalty.
Do Not stuff keywords or geographic terms here.
Categories: Use all five categories to not just tell consumers what you do, but to influence search results.You must use the first category for a Google approved category.
Images & Video: Load 10 images and at least 1-3 videos to ensure the listing is 100% complete. See our section on Youtube optimization.
Citations. These are like links, but they don't require a hyperlink with the url as much as they depend on the exact same business name and phone number, possibly address for things like yp.com, citysearch or angieslist.
Have your business address prominent on your web-site, and enter the URL on your Google Places listing.
The last practice is a real problem for small business, many of which are run out of our homes. But once we grow to open an office location, use this key to maximize results. Reviews also help, as well as people searching for your exact business name and town, and even asking directions. All these activities are recorded by google and make your listing more important.
The last decade has seen a total change in the way Atlanta businesses should make themselves available to consumers. Where as ten years ago an advertisement in the Yellow Pages was the basis of getting your phone number in front of prospects, now our presence on the internet is the means by which consumers find our phone number, more than the yellow, white pages and information (411) combined. Other means of brand name development simply must be complemented with an easy way for consumers to find your phone number with Google, Yahoo and the Bing search engines.
For Atlanta businesses to successfully compete online in a cost-effective way, internet marketing methods must be utilized and to their fullest advantage. Search Engine Optimization (SEO) in Atlanta as well as the development of successful directory listings at Google and Bing is the most reliable means of achieving online visibility and are a component of higher search engine rankings
Website traffic is meaningless if the visitors are not qualified and meaningful. Simply put, correct SEO is online marketing of relevant keywords in your website content to improve your websites position in organic search engine results. PPC or Pay Per Click is the management of advertising primarily on search engine results. High search engine rankings for relevant keywords means that qualified prospects in your market see your website first, ahead of your competitors.
Search engine optimization in Atlanta works and Atlanta Georgia businesses use SEO specialists at Web Atlanta for a full service web marketing group, our firm designs, optimizes, promotes and manages advertising on the internet. The SEO experts at Web Group Atlanta have experience in keyword relevancy and the creation of rich, informative content, as well as specialized knowledge of the complex algorithms search engines like Google utilize to determine the effectiveness and relevancy of a websites content. The latest web marketing studies show that most Atlanta businesses that try search engine optimization the consultation skill of a professional web marketing firm frequently see little or no enhancement, and usually discard their SEO campaign. With extensive knowledge of advanced SEO techniques Web Group Atlanta knows that SEO isnt just about keyword rich content it also involves metadata, page titles, image alt labels, inbound link building, and other strategies effective SEO marketing plan.
Many new business people fail to consider the cost of a website in their startup costs. They may also want to hold off on a website until other avenues are exhausted. The first rule of prospects and leads is to do business with people you know. Then ask them if they know anyone that could use your services. It's all free!
But at some point you need to have a website. It is the new yellow pages. People need to find your phone number, and while they may remember your brand name, or your city and trade, we tend to misplace your business card and rely on looking up your phone number with google. That could suck for you.
To begin with, instead of wondering how much it will cost, set a budget of $ 750 for your first web-site. First you will have to register a domain, for at least five years, you have $ 700 left. Now you need a computer to store and provide your website to visitors, an annual service called hosting. There goes a hundred bucks a year. Your website should incorporate your logo. Don't have one? There goes $ 150 to $ 500 for a digital branding package. That might leave you with from $ 100 to 500 to spend on the website design, and yes it can be done.
The most difficult part of the web design will not be the designers job, it will be talking about your business. You need 500 words about your business, philosophy, customers and market. You then need at least 500 words about your products and or services. Finally you need a contact page that contains your phone number, and if you have an office or mailing address, that should be included. There, we are done. That is a simple three page web-site.
If you have a business address, it is time to establish listings in Google Places and Bing Local Listings. These have become more important than the yellow and white pages. You can struggle through this yourself, or pay various professionals three to five hundred dollars to accomplish this somewhat technical task.
Been there done that, and ready to do it for real? Here is a guide to budgeting for a website upgrade, probably better suited for your second time through:
Number of Pages
6 to 10
Style and Design
Simple yet attractive
three to five pages
major keywords and phrases
Graphical and Photography
Content Management System
TOTAL BUDGET COSTS
Whoa, Nelly! Do I need all that? Probably not, but when you are ready to truly be found on search engines with an attractive web design, be prepared to budget three to five thousand. Need a professional photographer? Expect to spend from $ 300 to 1000 a session. Do you want to include products from your database, with current pricing or inventory levels? Expect to spend a couple thousand for the integration. Looking to sell things on-line? Expect to pay a consultant to help you with Amazon or Yahoo shopping to make an initial foray. If you want to run your own shopping site, the costs can be $ 10,000 quickly.
Some of us understand that their are plumbers, roofers and painters, and even guys who do a little of all three. When we need a little help with new faucets in the guest bathroom, we may have the time to wait for our handy neighbor to help with the installation. But when our septic is clogged, on a Sunday afternoon, a call to the local rooter may not be avoided. They have special equipment and are often on call 7 days a week for just such needs.
Website owners should understand that Search Engine Optimization and Web Design are different processes. While most SEO know a little about Wordpress or html and the website design people know a little about inbound links or depth of content. When you receive the benefit of a good SEO firm (and there are a lot of fake SEO companies out there) you not only get a fresh set of eyes but a complete panoply of search engine optimization and promotion heuristics to be applied to long term organic results.
Both disciplines require the use of HTML and various media to create the page. Web Design, while it contains some technical aspects, is an artistic venture using a framework within which your company's image and logo as well as valuable information is incorporated. Good designers have a set of options for the site's look and feel, navigation and artistry of the website. Web Design might be analogous to interior designer on a house. The interior designer selects the color and selection as well as placement and positioning home’s decor.
While this may be important in your field, we must also consider the return on investment for the web-site. The most beautiful website that is rarely found by the prospect has little chance of earning back your investment. So the greater the effort on designing a web-site, the more sense it makes to invest with equal aggression in the promotion of the web-site. It is not enough to simply set up a Facebook® page and hand out business cards with your website address. Despite the claims of the social media advocates, only a small percentage of consumers would use social media to find your company. For both business to business or consumer and commercial find the information for dealng with a project that might entail your companies goods and services, the point is to invest most heavily in the most used medium for finding companies.
Drum roll please. The Yellow Pages is not the most used, and neither is AOL. Today it is Google®. SEO companies watch these trends and complement the money you spend on web design with a prioritized approach to showing your site where relevant in internet searches. While web designers have complete control over the color and placement of the text and media the optimizers use that layout like a paper boy, to deliver the news to every home they can reach. Web Design creates a layout and structure for your website and SEO delivers that message.
While reviewing this with a client, we used www.Amazon.com as an example of a web-site that doesn't have the most appealing pages or the best written product descriptions. But it is utilitarian and despite Amazon's almost complete dependence on internet searches and visits for every sale, they choose to invest more in SEO than into design.
Search Engine Optimization (SEO) is the effort that ultimately brings the consumer to your product or services. It is more than just the paper boy, it is a paper boy that know which house is shopping for a plumber and which is needing a new roof. Search engine experts like us folk at Web-Atlanta go beyond the look and design of the website to details subtle to humans but vital to the search engine programs. Alt tags, text, keywords, HTML tags, meta-tags, and media tags all are considered to one or another search engines. Companies like Web-Atlanta go further to promote with articles, classifieds, anchor text, massive numbers of links even social media and paid advertising, also called PPC or pay-per-click. We know the heuristics of the search engine providers, primarily Google, Yahoo and Bing. We have vast experience in the local listings for Google search Results and Bing search results. At this time we have abandoned the Yahoo local listings is irrelevant, and a wasted investment.
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SEO is a fast changing discipline, what worked last year may even cause penalties this year.
Google +1 – Google has announced that Google +1 votes will be a ranking factor. There are still penalty of sites who don’t seem to care. Inserting a +1 button is easier than a Facebook-like widget.
Site Speed – site speed is a ranking factor for Google. We see many websites that are slow. Rich media and flash intros are counter to a return on investment.
SERP CTR – Google measures how often users click your web-site on search engine result pages.
Social Signals – Twitter, Linkedin, Facebook and +1 influence search engine results. Hundreds of tweets by real accounts with some authority can be a boost.
Link velocity – Search Engine algorithms penalize sites for getting links too quickly. If you hired a SEO agency that promised super fast results, it can cause you long term grief.
Outgoing Links – Matt Cutts has affirmed that outgoing links to authority sites are a positive search result influence like bad links are a negative.
Alt text - an easy but effective addition to the design effort.
Branding – Just like any clever marketing expert, build your brand. While not confirmed, there is plenty of evidence that Google counts the number of times your brand is talked about even though not linked.
Readability – Google measuries the readability level of a text. Poorly written pages are de-emphsized, scholarly pages are ranked less often for general searches, but far better than poorly written.
Ads to content-ratio – too many ads on your site will get your site penalized
Site topic – The page title that does not reflect the content will lessen the page's chances of top results.
Link decay – at Web-Atlanta, we use libraries like BeautifulSoup and powerful server based programming to keep your site out of the Ghetto.
Internal link anchor text – the internal link anchor text might be a major ranking factor, according to some. Use 'Atlanta Plumbers' instead of just plumbers.
On page link position – editorial position is best
Having an effective website is more important these days than a yellow pages advertisement. First, those wanting the phone number for your store and business are low hanging fruit, yet we see companies that fail to reach this low bar. Like the twits racing in Monty Python, we see too many businesses unable to leap a hurdle that is a few inches high. Most employed their nephew or a friend, who attempted to claim a google listing, only to reach less than 80 percent of Google's local business center criteria. Or they buy a domain name and produce a web-site that contains no measurements to guide us.
The web-site for Coke rewards comes to mind. While it is stunning in visual design, it is not found in the first one thousand web-sites for the word thirsty. With millions of coke bottle caps in the Atlanta area alone, this is not a web design criteria that they worried about, but it is a mistake most any smaller business is loathe to make. So secondly, your website should reach people looking for what you do. For example, Atlanta sprinkler repair leads the consumer to a business that repairs in ground irrigation systems for homeowners, and Covington natural stone suppliers leads people to a masonry supply and natural stone showroom in Newton County Georgia, where Covington Ga is the biggest town.
In order for qualified prospects to reach your web-site, it must be seen by the search engines as a top website for that which they search! Creating a successful website with a high rank on the search engines doesn’t just happen. Even experienced web design firms routinely design web sites that the owner finds attractive but fails to reach the consumer. Their web design criteria was to get that invoice paid. And while web design can take weeks or months, search success for your company can take years. So don't feel too bad if things aren't popping yet. Just because you have a web-site and it is not a primary generator of phone calls does not mean the effort was a failure, it was just not complete. Search engine optimization (SEO) experts can reform the web-site to tune it towards website improvement.
Web Atlanta of MSinc Atlanta web designers and optimizers only design and create web-sites toward search engine results. If you are set on a visually stunning web-site like the Coke rewards website, with no cares about lead conversion, then get some other designer before you call us. We will come around after wards with SEO consulting services for business to achieve search results for your Internet marketing campaigns. We will combine Pay Per Click (PPC) with internal and external SEO as well as the measurement data to meet your objectives and goals for the website and to address any needs.
Our first SEO effort will be to perform an intense search engine optimization audit on your web properties to form a baseline, and we will put into place the measurement tools that not only form a statisitical base, often using Google analytics and Google webmaster tools, but we also use these tools to measure the effectiveness of keywords in helping prospects reach your business. We work with pinpointing strengths and weaknesses, competitve analysis, market saturation and paid advertising such as Google adwords to present an immediate and effective buyer driven process.
After we get your website performing, we develop roadmaps towards increasing exposure and organic strength including the groundwork for IPV6 and mobile search on for example Android and iPhone devices. We view your websites search engine ranking requirements in a holistic manner even considering website usability and calls to action. We measure every angstrom of your web properties performance to determine its effectiveness and search engine navigation ability. Thinking forwared requires you sek out a pro like the experts at MSInc Web Atlanta.
In our experience, most websites are created from the perspective of what the owner or Chief Executive found to be attractive. But the value of a website comes from the insides too. In fact the ability of the web design implementation to communicate with the major search engines the purpose of the web site is more important than how it looks.
No matter how appealing your web-site looks, and how well it draws the consumer to act on an offer, pick up the phone or visit your business, first the website must be found by searchers using Google, Bing and Yahoo. For example, properly designed, you can expect more than half the visitors to your web-site to find it using Google searches, and another five to eight percent from Bing and Yahoo searches, possibly more.
The number of new visitors your web-site receives each month can directly translate to your revenues. But if you use the $199 website approach, you have thrown the investment away. Others sign up for the monthly website design support option at their hosting provider, such as Network Solutions or GoDaddy, where after two or three years they have spent five to eight hundred dollars and receive no traffic.
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Model View Controller
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Web-Atlanta knows your company's needs and our SEO and SEM knowledge can help your identity and brand name. We have pre packaged solutions and still take your feedback to refine campaigns. A monthly phone consultation between a client and one of our Atlanta SEO and Internet Marketing professionals is common with brand managers. Our in depth consultations are be far the most effective ways to design your Website Marketing Strategy around the specific needs of your company.
Web-designers often see web-sites with initial first page google ranking that fades quickly. This is actually most often because the site gets an initial positive rating by the search engines because people are always looking at new things. But a high bounce rate and little evolution to the site quickly leads to a site that drops off the first page of google.
* New sites get a short boost were they are favored to test traffic patterns. * Even new sites with no clear meaning will appear briefly. Blogs commonly do well for a short period. * Most new sites have poor content, stolen, copied, sparse, unlinked, and will fade quickly. * Some sites have a variety of replicated pages that SE's quickly but sometimes too boldly de-list. * Sites with stolen content are discovered within a few weeks or a month and de-listed. * Sites that do not hold onto visitors fall quickly. * Sites with no or low quality and low quantities of links will not gain reliable results. * Sites that gain links, especially low quality links too quickly receive little help.
If you have a site that you have carefully planned yet are not seeing the results you think you deserve, there is not a quick fix. For these situations we engage in a marketing plan covering several months of link building combined with an expertly managed pay per click campaign to get immediate business exposure.
Domain registration, reserve and own your url. The yellow pages guy will sell you a package where they 'set up you website for you'. Guess what - you don't own it. Any traffic you build goes to build the yellow pages brand, not your own. An example of a domain name, or url is hp.com for Hewlett Packard or wachoiva.com for wachovia banks. Your business may not be as large as Hewlett Packard, but you still need to establish your brand on the internet, and the root of this process is reserving and paying the annual fees to keep the domain. Note also, that companies will own variations of the domain name, for example hewlettpackard.com. Examples of companies that allow you to reserve and setup domain names are 1and1.com, godaddy.com, and networksolutions.com.
Web hosting. Now that you have a brand name, or domain name, or URL reserved, you need to rent a physical computer to host your website. All three of the above named companies also have hosting packages, that cost between $50 and $12,000 a year. Start off with a cheap one, the more expensive ones handle higher traffic, and few local businesses have enough traffic to require more than the economy plan. The hosting package also includes email. You will want to setup an official business email account, for example email@example.com. This will give your customers a secure feeling that they are dealing with the official business and its representatives.
Web design. There are really two components to this, graphics and technical. You may already have dealings with graphic artists in designing logos, stationary, and advertising layouts. The technical web developer takes the artwork, which these days is all done by computer and stored in files called jpegs, gifs, pngs, and eps files, and incorporates them into the computer code to present web pages. You will need to start with a home page, an about us page, and a products or services page. The home page is where prospects first see your website. It tells people about your business, and directs them to call a phone number, or fill out an email form. The 'about us' page lists contact information, such as your address and fax number, and may even include a map to reach your location, if for example you are a retailer.
Analytics. I use Google analytics, but there are other engines out there to provide spreadsheet data on visitors, where they came from, what they searched for, what pages they visited, and how long they stayed. More on this later, but this is a must, if you are going to learn how to leverage your web presence into gaining audience with your prospects and customers.
Blog. This optional component allows you to add to your website without paying the technical web designer. Since the search engines, google and yahoo for example, try to match up what people are looking for to a web page, this is a way for the business owner to express themes relevant to their customers, products and services.
Some websites have an interesting behavior when you click on the email button. Your outlook or outlook express program opens up with the address to which the email shall be sent already filled in. Big whoop. I will call this an old way of doing things, and perhaps also a dead end. Many home PC users no longer use the email clients, they go directly to yahoo or gmail in a browser to do their e-mail. They have never configured the pop settings for the email client program, much less the smtp. This means that for many prospects, you e-mail contact method will fail.
Form mail is the preferred and professional way to allow prospects to request contact. They will be required to enter their name, comments, and email address. Everything is done within the browser window, which is generally Internet Explorer, Mozilla Firefox, Safari, Chrome or Opera. Within the displayed web page is a 'submit' button, which may be named something else. No outside program opens up, nothing to surprise the user like a jscript box.
In the early days that Microsoft pushed their IIS, weak email smtp support required them to do things the average Microsoft way. But the dominance of Apache Server program has lead a revolution toward leaner and more friendly contact web forms. Most any web hosting plan these days includes email form support.
Ideally, I like to use Apache and Php for email forms. We also like to add logic to verify return domains. But there is another way. Some companies might consider creating an email address, such as firstname.lastname@example.org or email@example.com and assigning the receptionist to comb through the mailbox looking for relevant prospects. The trouble with this, is that the spammers love to send their spam. So expect to get a lot of spam by publishing your email address. But even Form Mail leads to some spam.
Drupal addin features, links at the end of each blurb will take you to the drupal project page
FileField helps with CMS applications requiring a great deal of files and robust file management. FileField also has a file manager API. filefield
WYSIWYG - improved 'What you see is what you get' editor
Drupal allows text and html editing, probably with the tinyMCE library, but WYSIWYG allows you to integrate your preferred editor, e.g. TinyMCE, YUI, CKEditor, FCKeditor, jWysiwyg, markItUp, NicEdit, openWYSIWYG, Whizzywig, or WYMeditor. wysiwyg
Webform - contact form, survey, poll, etc.
Webform allows you to quickly create a form, and can save the submission in a database table. webform
If you have not installed Google Analytics on a website, you have been missing out on a robust and simple tracking tool that shows charts, emails reports, even analyses keywords used to find nodes on the drupal site. A simple plugin would only need the UA code for basic functionality. google_analytics
Ubercart - shopping cart, ecommerce
For Drupal, Ubercart was developed for usability, and can handle shippable real goods, music downloads, software downloads, memberships or subscriptions. The extension purports to offer integrated order processing including payment and shipping processes. wow! ubercart
Drupal is a CMS, or Content Management System, is open source, runs on LAMP and offers newbies the ability to quickly post their content on the internet without the constraint and boredom of wordpress.
What if you don't have a website design yet? What do I need to consider? How much should I spend?
Logo - Modern business graphics requires logo design in a digital format. It can then be used for business cards, email, and the website. Budget $200 to $2000 for Logo design.
E-mail Accounts - Do you need to have email accounts set up? Will you be using Outlook or webmail. Do you need forwarders to interface with yahoo or gmail?
Will you be need a copywriter, or do you have your text ready to go? Even if you have copy, our linguists / computer scientist will read through it and make enhancements to improve the SEO potential.
Flash - This is embedded video. A little motion and pizazz is good to hold the visitor, but too much interferes with peoples decision making, and slows down the process, or turns people off completely. If you have existing video, we will convert it and embed it for $ 500-2000.
Slideshow - Probably also in flash, this is often a sharper method of holding visitors that are attracted to a little sizzle.
Content Management - Do you need to update some of your site without using the web designer? A simple Wordpress or Joomla module can be done for as little as $ 100, or much more to match style and pizazz with your home page. Logo and layout integration on this 'blog section' generally starts around $ 2,000 and can be higher, if desired.
Online Store - We can implement Zencart, without style and analytics, for as little as $125. Style, artwork, SEO, and analytics add up around three times quicker than for a wordpress blog.
Credit card processing - A simple payment portal starts around $ 350, integration to shopping carts or online accounts can be much higher. A third party such as authorize.net or paypal is used.
Community Bulletin Boards - We will talk about the responsibility and overhead of moderating this sort of thing before we talk money. This could cost one of your employees hours every day to maintain.