PPC Flashcard
Friday 24 June 2011 at 1:03 pm.
- Pick your monthly budget, $ 500, $ 2,000 or $ 7,500
- Decide on the number of towns and Cities. The more locations and the larger the populations, the fewer the ads that will run at high rankings. One city gets more total dollars directed at ads. Large cities require large bids per click to reach the top of the ads.
- Decide on the number of lines to advertise. Each 'line' will have it's own landing page with the tracking phone number. More lines result in less money toward ads. Landscapers would advertise one line. Pool construction and maintenance should advertise two lines. A department store might advertise ten lines or more.
Management fees will run from 50 percent down to 5 percent. It is hard to imagine a low management fee percentage unless several conditions occur including a huge budget put toward few cities and few lines where no changes in keywords are occuring and it is a renewal, i.e. they are in their third year or longer with TVHS.
Secret stratagies. Tracking number placement, calls to action.
