The social media hype may or may not apply for you
Monday 04 April 2011 at 11:59 am.
I came across this authoritative website while doing search engine submissions, and I thought it would be useful to post some of the pablum, and tear it apart.
every page of your website should be looked at as an entry point into your website
Actually, every page should have a 'home' button. I like the phone number on every page, but with proper design, the home page is often your SE portal.
Your website must always be 100% optimized before you worry about external links or social media.
What about 110%? Just like the pom-pom squad did in high school! Seriously, anybody that claims to know how to 100% optimize a web page is fooling themselves. The SE algorithms are constantly changing, so even if you could get 90 percent optimum, your competition is always changing and so must we.
hopping onto Twitter and Facebook and sending people to your website is very appealing
I'm sorry, but most of us who own a business don't really do the face-space thing. And like Andy Gibb at the Whitehouse said, watching the twitter takes some getting used to. The fact is that traffic is traffic. A lower bounce is helpful, but you would have to have a really bad web page with no phone number and no brand recognition building capability to miss out getting some boost from traffic. Lets take a dentist for example, with a customer list of 1,750 patients. If they are evenly distributed by generation, around 250 patients would be between 20 and 30 years of age. If you saw them once a year and 80 percent of them had facebook accounts then it could take a year to get these 200 fans, assuming they remember to go home and fan you. Then the question arises, how many of these lead to a website visit, and who cares? They are already customers. The real question is, why avoid something that is more a name recognition, brand building effort? Unless your website really really really sucks bad.